Local businesses need the power of online marketing – Period. Your pest control company is probably making decent money, but unless your business is online, you are always losing out on customers. The average consumer is more likely to search for exterminators on Google than anywhere else. When it comes SEO and marketing for pest control companies, your best bet is to hire an agency that understands the niche. In this post, we are sharing the things that clients must discuss with an agency.
- Marketing mix
If you don’t want to spend huge on paid marketing for your pest control company, that’s okay too. Ask the agency how they plan to promote your company in budget. Besides SEO, what are some of the options that are including in the marketing. The ideal mix should include at least two other marketing components – PPC and social media marketing.
- Ask about strategy
Known agencies and marketing companies don’t step back from sharing details of their plan and strategies. Even though the core aspects of SEO remain the same, the approach has to be niche-specific. For that, the company must focus on strategy and unique marketing tactics. Ask the agency about their plans for your business and get a detailed overview of their marketing plan.
- The costing
The cost of online marketing for pest control services depends on many factors, including what’s included. If you are just hiring an agency for SEO, you may have to pay a monthly fee, or a flat charge for the entire duration of the contract. Monthly bills are usually easier to manage, even if you choose to go for PPC and social media ads. However, don’t select an agency because they are charging lower than others.
A professional marketing agency will send regular reports to clients, so that they can track the growth of their website. You may not comprehend everything that’s technical about SEO, but reports allow you to understand if SEO efforts are bringing in more traffic to your website.
- Their work portfolio
Before you hire an agency for pest control marketing, do check if they have worked with enough clients. Ask about their team, the range of projects and SEO campaigns they have handled for clients, and if needed, you can get references too. Also, ask the agency as who would be reporting directly to you from their team.
Check online now to find the best pest control marketing services.